Coach · Teach · Build · Speak

Build alongside. Walk out built up.

Four ways in, one method underneath. Coaching is the front door, where you do the work alongside me. Building is the depth engine. Either path leaves you more capable than it found you.

01 Coach 1:1 or small group

Go from zero to one with AI.

I coach you to go from zero to one: fluent, confident, and using AI well in the work you actually do.

Done one-to-one or in a small group, because good is subjective, to the individual, the team, the organization. We name your version of good first, then reverse-engineer toward it.

  • A grounded AI setup that fits how you work
  • Grounding documents and handoff templates
  • The cross-session disciplines that make every interaction compound
Output · a fluent user or team
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02 Teach 1:1 or small group

Learn to build agents.

I teach you to build it yourself. Concept to a working agent in one structured session, with the muscle to build the next one.

You build with your hands, alongside me, on a real workflow, not a demo. Capability transfer is the delivery requirement, not an upsell.

  • One working agent in your environment
  • The architecture, documented
  • The seven best practices, applied to your work
Output · a fluent builder
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03 Build Project · two ways in

One thing, built right. Two ways in.

I build the right thing to solve one specific problem, the right way for the one it's built for: their one-size-fits-one. It splits by who is in front of me: an organization carrying a problem, or an expert carrying a method.

Path A · The org with a problem

A one-size-fits-one agent.

For companies · the code is yours

A workflow you keep hoping sorts itself out, research that eats the week, an agency task like social listening you want in-house. Whatever it is, I reverse-engineer it into software so you get it right.

How I build for orgs Path B · The expert with a method

Productize your craft.

For specialists · I build & host it

You do one thing better than anyone. I turn that method into software, host it, and stand behind it, so you can sell it into the network only you have, and the work markets itself.

How I build for experts
See the full Build page Vendor-agnostic · senior-led · the line holds
04 Speak Keynote / Workshop

Tell the story. Share the frameworks.

Tasked with finding a speaker (or a workshop) to help your organization get AI right? That is the work. A trusted voice in the room, with a keynote built one size fits one: tailored to exactly what your people need to hear.

Never a stock talk. From what if to how.

Audiences have included
Fragomen Criteo Ralph Lauren EY Parthenon S&P Global Eaton
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On the industry circuit

Where I've taught the room.

Request me to speak

Keynotes, panels, and working sessions at the leadership and executive summits where teams from the world's largest brands come to learn.

UNLEASH HR Tech Transform HR Executive Forum Career Crossroads Leadership Summit Argyle Executive Forum TAtech Talent Acquisition Week RecFest AI Marketers Summit
Jenny with peers and fellow speakers at UNLEASH Jenny with industry peers at an event Jenny with the Chad & Cheese crew and peers

In the room, at industry stages and the conversations around them.

The dots, collected Talks, webinars & press: the ones with a link or a recording
Questions

Questions about working together.

What are the ways to work with Whiterock Road?

Four. Coach takes you from zero to one with AI. Teach shows you how to build agents. Build delivers a custom agent. Speak brings keynotes and workshops to your team.

Do you build the AI for me, or teach me to build it?

Both, depending on where you are. Most clients start with Build or Teach and move into coaching once they are running on their own.

How long does an engagement take?

A working agent can come out of one structured session. Coaching runs ongoing, with monthly working sessions and time on call.

Do you do keynotes and workshops?

Yes. Talks and hands-on working sessions on applied AI for teams and events. The approach mirrors the work: understand the root cause, reverse-engineer it, and meet the audience where they are before raising them.

Not sure which one?

Start with the friction, not the format.

Choose to begin. If I'm not the right fit, I'll tell you, or guide you to who is.

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